Inspired by the latest milestone of her educational journey within the MBA Media Leadership degree, Naomi has created an Agenda for Change, which is based on the United Nations 17 Sustainable Development Goals (SDGs).
The 17 SDGs are;
1 - No Poverty
2 - Zero Hunger
3 - Good Health & Well-Being
4 - Quality Education
5 - Gender Equality
6 - Clean Water & Sanitation
7 - Affordable & Clean Energy
8 - Decent Work & Economic Growth
9 - Industry, Innovation & Infrastructure
10 - Reduced Inequalities
11 - Sustainable Cities & Communities
12 - Responsible Consumption & Production
13 - Climate Action
14 - Life Below Water
15 - Life on Land
16 - Peace, Justice & Strong Institutions
17 - Partnership for the Goals
Naomi’s Agenda for Change embraces an annual multimedia campaign which promotes the 17 SDGs, as well as applying the principles at NaomiMclaughlan.com, including a reassessment of the campaign after every quarter to realign it with current issues, while also measuring and analysing its effectiveness.
In addition NaomiMcLaughlan.com now has a Corporate Social Responsibility Policy.
In line with the Agenda for Change, Naomi has formed a collaboration with Teemill and created ‘Naomi’s Tee Collection’ promoting the 17SDGs, for which she has #doodled each image herself and also created her own font, to craft truly unique, sustainable, 100% Organic Cotton & Bamboo Tees.
Naomi donates 5% of all profits from her Tee Collection to charitable organisations that support sustainable development worldwide.
How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner,
and more Profitable by applying the 17 Sustainable Development Goals
This the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur,
as it highlights:
* What Global Goals are,
* Why business owners need to care, and
* How to apply each individual Goal to your business.
With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.