Publications

 International Marketing: Book #4 in the START-UPS ON A SHOESTRING BUDGET Series

Format: Kindle Edition

File Size: 4334 KB 

Publisher: Billa Books

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07DGXW7XV

Synopsis 

 

Even just a few years back growing regionally and nationally was a real challenge for many business owners, especially for Start-Ups on a Shoestring Budget. 
However nowadays growing a business beyond one’s own borders is, in many cases, is not only possible, but has also become a necessity.
Why is it a necessity? You may wonder…
Well, because markets have merged, in particular, due to the development of the Web 2.0, including Social Media, and as a result the way consumers have changed their consumer- and shopping behaviour.
Especially product based businesses have increasingly been challenged by national, as well as international competitors who often offer the same or similar products, either for a matching price or at times even lower. Some also offer free or low-cost shipping, tracked shipping, as well as overnight express, which in turn allows the consumer to ‘feel’ as if the product comes from around the corner. Whereby, at times, in real terms the product may have crossed half the world to get to the customer.
Similarly challenging is the development also for service based businesses, for example these services that do not necessarily require for both the service person and the receiver of the service to be in the same room. This includes, for example, teachers, coaches and consultants, artists and even medical professionals, to name just a few. 

However, this change in consumer behaviour shall not only be viewed from a ‘Doom and Gloom’ perspective. I would like to highlight the many opportunities which present themselves to you and your business instead. 

I consider approaching new markets to be an excellent way to grow your reach, as well as to establish yourself within your industry, at home and abroad. 

This book is designed to help you approach International Marketing in a strategic and tactical way, so that you can avoid pitfalls.

Brand Story Telling: Book #3 in the START-UPS ON A SHOESTRING BUDGET Series

Format: Kindle Edition

File Size: 4263 KB / Print Length: 103 pages

Publisher: Billa Books

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B078RP2TGJ

Synopsis

 

Once upon a time, groups of people sat around a fire place, gathered on the market place or listened to stories at their place of worship, with all ears and eyes on the storyteller. The more colourful and interesting the storyteller would share his tale, the more focused the group would listen.
AND this still happens today, often in a similar way, plus in a mix of formats of multimedia based content, including in traditional formats on TV, radio or print media, as well as in new online formats, in form of videos, text- and visual-based content.
Yet, these new formats also have drawbacks, especially due the high volume of multimedia content shared online and offline alike. Attention and focus towards the storyteller becomes harder to gain, as the crowd is distracted by the surrounding noise.

 

Social Media Marketing: Book #2 in the START-UPS ON A SHOESTRING BUDGET Series

Format: Kindle Edition

File Size: 4279 KB / Print Length: 88 pages

Publisher: Billa Books

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B077MPDSRQ

Synopsis

Welcome to Social Media: Book#2 in the START-UPS ON A SHOESTRING BUDGET Series!

If you have already read 'Digital Marketing: Book #1 in the START-UPS ON A SHOESTRING BUDGET Series', you know that I promised to deep dive into Social Media, in this book. If not, I highly recommend that you do read it, because Social Media is just one part within the Digital Marketing ecosystem.

As you may know, attention spans are becoming lesser, due to an overload of information shared on Social Media and other media outlets, yet I find the medium to be an excellent opportunity to showcase your products and services, as well as possibly sharing tips, educational or inspirational content in relation to your business and your target market. 
 

Digital Marketing: Book #1 in the START-UPS ON A SHOESTRING BUDGET Series

Format: Kindle Edition

File Size: 4297 KB / Print Length: 73 pages

Publisher: Billa Books

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B0773YK9BK

Synopsis

Digital Marketing is a MUST for any business, especially for Start-ups on a Shoestring Budget!

Why?

Because consumers, so your ideal customers and clients included, are going to Google (or use any other search engine) FIRST, prior to making a purchase. AND if they can't find you, they are neither going to know that YOU, e.g. your business and brand, exist, nor that YOU can HELP them solve their problem.

YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touchpoints as possible, to get KNOWN, LIKED AND TRUSTED! And to ALWAYS stay top of mind, otherwise you will be forgotten in no time. 

How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner,

and more Profitable by applying the 17 Sustainable Development Goals

Format: Kindle Edition and Audio Book

File Size: 1802 KB / Print Length: 132 pages

Publisher: Billa Books 

Sold by: Amazon Media EU S.à r.l.

Language: English

ASIN: B01H91UUT8

Average Customer Review: 5 Star

Synopsis

This the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur,

as it highlights: 
* What Global Goals are, 
* Why business owners need to care, and 
* How to apply each individual Goal to your business. 

With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan 
has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

BUSINESS STRATEGIES FOR START-UPS ON A SHOESTRING BUDGET;
Proven no & low cost ways to build a solid business, increase your productivity & financial freedom                                             
Format: Paperback
Print Length: 116 Pages
Publisher: Billa Books
Language: English
ISBN: 978-1-909566-02-6
Price: £19.99 / $ 33.33 FREE P&P
Synopsis
Turn Yourself and Your Start-Up Business into High Productivity Mode! 
Use the five key areas Naomi Mc Laughlan explains in plain English,
to increase your productivity and financial freedom. 
Discover action packed step-by-step plans and worksheets.
  • ‘Get in, get out’ information
  • Easy to implement action steps
  • Top five & Top ten lists
  • A dash of humor and fun

"Judy, no need to be scared."

Format: Wiro Binding / A5
Print Length: 18 Pages
Language: English
Publisher: Billa Books
ISBN: 978-1-909566-00-2
Price: £4.99 / $8.06 + P&P
Synopsis
Judy is scared of many things. Noise, water and insects are some of them.
Her mother helps her, to get over her fear by pointing out the nice side of the situations.
Children on the Autistic Spectrum with anxieties and phobias might benefit greatly from this engaging story!

7 Ways to Make Reading Fun for Kids

Format: eBook / PDF file & Kindle Edition 
Print Length: 10 Pages
Language: English
Publisher: Professional Home Educator Academy
Price: £1.93 / $3.12
 
 
Synopsis
This book will give you useful ideas on how to encourage your children to discover the joy of reading.
 
Click the Pic to buy the Kindle Version via Amazon
 
Buy your copy as a PDF File here:

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© 2011-2018 Naomi Mc Laughlan Business & Multimedia Marketing Consultant and Coach, Freelance Journalist & Author, Speaker, Educator