Naomi Mc Laughlan is a Business & Multimedia Marketing Consultant and Coach,
Freelance Journalist, Author, Educator, and Speaker.
She provides both written content in form of articles, blog posts and columns online as well as in print for websites, magazines and newspapers.
In LIVE events as a speaker and on TV Naomi gives expert advice on various topics. Naomi provides a cheerful experience and her talks are designed to entertain, inspire and sow seeds of growth and positive transformation in the hearts of her audiences. If your goal is to find an engaging writer for your readers or an inspirational speaker for your audience, then you’ve come to the right place.
Business Coaching, Counselling & Consulting
“I believe that the combination of business coaching, counselling and consulting is ideal for business owners and entrepreneurs alike, as it aids threefold; it provides a sounding board, strategies and techniques to cope with opportunities, challenges and implementation, as well as the analysis of existing organizational problems and the development of plans for improvement.” – Naomi Mc Laughlan
Multimedia Marketing & PR Consulting
"I have noticed how many great creators are out there, trying and testing, and yet getting very low response on what they do. As a creative person myself, I know how frustrating this can be, so by offering my advice and expertise I am offering a service to my clients who don't want to delegate their copy writing or creative work, but who value the input my consulting can provide for them, business owners and solo-entrepreneurs alike." - Naomi Mc Laughlan
Every form of contact or touchpoint your business venture creates, is a vital step to a close relationship and the formation of loyal and long-term
Furthermore, these relationships will secure the future of your business,
since those customers and clients turn to YOU when they think of a product or service they need and want, as opposed to your competitors.
In addition, Marketing Communication empowers you to connect and interact with your ideal customers and clients, which not only creates brand awareness, but when undertaken in a planned and well-developed way, can lead to creating a large following of happy consumers who are pleased to be part of your brand.
You may have seen or heard of failed attempts of marketing communication in the past. I, for example, can recall several adverts on TV and on Social Media which
created negative press and an outcry of customers, because those adverts were offensive to specific consumer groups, based on their ethnic backgrounds.
Interestingly though, those blunders where made by large firms with an international market reach, yet their marketing departments created and published offensive marketing copy anyway.
One would think that the larger the company is, the more people would double-check any marketing copy prior to publication, yet that does not seem to happen.
Yet, it seems that those who published it had no bad intentions either, since they not only apologised about their failures, but also tried to explain why they had published the content in the first place.
I can only refer to the idea that an identical message can be interpreted very differently from what the ‘Sender’ may have intended to convey, while the ‘Receiver’ of the message may unintentionally add their own twist to the message.
Nevertheless, we can all learn from those mistakes, since they are so public, we can approach the way we communicate in a different way.
International Marketing: Book #4 in the START-UPS ON A SHOESTRING BUDGET Series
Even just a few years back growing regionally and nationally was a real challenge for many business owners, especially for Start-Ups on a Shoestring Budget.
However nowadays growing a business beyond one’s own borders is, in many cases, is not only possible, but has also become a necessity. Why is it a necessity?
You may wonder…
Well, because markets have merged, in particular, due to the development of the Web 2.0, including Social Media, and as a result the way consumers have changed their consumer- and shopping behaviour.
Especially product based businesses have increasingly been challenged by national, as well as international competitors who often offer the same or similar products, either for a matching price or at times even lower. Some also offer free or low-cost shipping, tracked shipping, as well as overnight express, which in turn allows the consumer to ‘feel’ as if the product comes from around the corner. Whereby, at times, in real terms the product may have crossed half the world to get to the customer.
Similarly challenging is the development also for service based businesses, for example these services that do not necessarily require for both the service person and the receiver of the service to be in the same room. This includes, for example, teachers, coaches and consultants, artists and even medical professionals, to name just a few.
However, this change in consumer behaviour shall not only be viewed from a ‘Doom and Gloom’ perspective. I would like to highlight the many opportunities which present themselves to you and your business instead.
I consider approaching new markets to be an excellent way to grow your reach, as well as to establish yourself within your industry, at home and abroad.
This book is designed to help you approach International Marketing in a strategic and tactical way, so that you can avoid pitfalls.
Brand Story Telling: Book #3 in the START-UPS ON A SHOESTRING BUDGET Series
Once upon a time, groups of people sat around a fire place, gathered on the market place or listened to stories at their place of worship, with all ears and eyes on
the storyteller. The more colourful and interesting the storyteller would share his tale, the more focused the group would listen. AND this still happens today, often in a similar way, plus in a
mix of formats of multimedia based content, including in traditional formats on TV, radio or print media, as well as in new online formats, in form of videos, text- and visual-based
content. Yet, these new formats also have drawbacks, especially due the high volume of multimedia content shared online and offline alike. Attention and focus towards the storyteller becomes
harder to gain, as the crowd is distracted by the surrounding noise.
Social Media Marketing: Book #2 in the START-UPS ON A SHOESTRING BUDGET Series
Attention spans are becoming lesser, due to an overload of information shared on Social Media and other media outlets, yet this medium to be an excellent opportunity to showcase your products and services, as well as possibly sharing tips, educational or inspirational content in relation to your business and your target market.
Digital Marketing: Book #1 in the START-UPS ON A SHOESTRING BUDGET Series
Digital Marketing is a MUST for any business, especially for Start-ups on a Shoestring Budget! Why? Because consumers, so your ideal customers and clients included, are going to Google (or use any other search engine) FIRST, prior to making a purchase. AND if they can't find you, they are neither going to know that YOU, e.g. your business and brand, exist, nor that YOU can HELP them solve their problem.
YOU MUST USE ANY AND EVERY CHANCE TO BE SEEN AND HEARD, by creating as many digital marketing touchpoints as possible, to get KNOWN, LIKED AND TRUSTED! And to ALWAYS stay
top of mind, otherwise you will be forgotten in no time.
How to apply Global Goals to Your Business: The #1 Guide to becoming Greener, Leaner, and more Profitable by applying the 17 Sustainable Development Goals
This the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur, as it highlights: What Global Goals are, Why business owners need to care, and How to apply each individual Goal to your business.
With the help of practical examples, 60 innovative ideas and two well researched case studies Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.
Inspired by the latest milestone of her educational journey within the MBA Media Leadership degree, Naomi has created an Agenda for Change, which is based on the United Nations 17 Sustainable Development Goals (SDGs). Read more about it here.
FREE Business, Multimedia, Marketing and PR Growth Strategy Tips!
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